Services Marketing: People, Technology, Strategy (Ninth Edition) (Hardcover)

Services Marketing: People, Technology, Strategy (Ninth Edition) By Jochen Wirtz, Christopher Lovelock Cover Image
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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources: Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact Features:
Product Details
ISBN: 9781944659790
ISBN-10: 194465979X
Publisher: World Scientific Publishing Company
Publication Date: October 28th, 2021
Pages: 684
Language: English