The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit (Paperback)

The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit By Cheryl Rickman Cover Image
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How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

- Assess whether your business idea will work online/digitally
- Choose the right business model for your proposition and avoid wasting time
- Assess demand, viability and uncover untapped needs and gaps in the market
- Build a usable, engaging website and mobile app
- Create a buzz using social networking
- Drive high quality traffic to your site and convert visitors into paying customers
- Use search engine optimization (SEO) and marketing (SEM) tools effectively
- Raise finance and protect your business
- Build and maintain a strong brand
- Recruit and retain a strong team
- Sell the business or find a suitable successor.

Reviews for the book:

"If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch." Nick Jenkins, Founder of

"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." Scott Weavers-Wright, CEO of, and MD of (non-food)

"If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended "
Rowan Gormley, Founder and CEO of

"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." Elizabeth Varley, Founder and CEO of TechHub

Product Details
ISBN: 9780857082855
ISBN-10: 085708285X
Publisher: Capstone
Publication Date: May 7th, 2012
Pages: 320
Language: English